President’s Point – May 2019

Mark Baldino Portrait
Mark D. Baldino

Since the early 20th century, the second Sunday in May has been reserved for celebrating motherhood. Every May, we honor mothers, maternal bonds, and mothers in society. We pay tribute to them with cards, flowers and phone calls. In fact, phone traffic increases by 37% on Mother’s Day.

This May will mark the eighth anniversary of the death of my mother, Jeanne Baldino. She was born on May 29, 1926 in Plainfield, New Jersey and lived most of her life in or very near Belmar, New Jersey. She died on May 14, 2011 – six months before her sixty-fifth wedding anniversary and thirteen months before I began my career with Elder Care. She was a terrific mom and I cherish the years we had together.

Jeanne Baldino and fellow Belmar JN lifeguards pose in 1944.  Photo courtesy Belmar Mayor’s Office.
Jeanne Baldino and fellow Belmar JN lifeguards pose in 1944. Photo courtesy Belmar Mayor’s Office.

My mother was an amazingly strong swimmer who could body surf with the best of them and, at the tender age of 18, was one of the first female lifeguards on Belmar, New Jersey’s Fifth Avenue beach. She served as a lifeguard during the summers of the early 1940s when her soon-to-be husband served in the U.S. Army Air Corps during World War II in the Pacific Theater.

Portrait of Jeanne Baldino commissioned by husband hangs in the Belmar, New Jersey Taylor Pavilion. Photo by Jason Lowe.
Portrait of Jeanne Baldino commissioned by husband hangs in the Belmar, New Jersey Taylor Pavilion. Photo by Jason Lowe.

Jeanne’s portrait as a lifeguard now hangs in the Taylor Pavilion on Belmar’s boardwalk. The story of her lifeguarding career and portrait appeared in the Asbury Park Press: click here to read the article.

I will never forget what I learned from my father when I told him of my decision to serve our seniors. He asked if I knew that Mom delivered Meals on Wheels for eighteen years and even when sick she made him drive so she could continue serving those meals.

That dedication to service is what our volunteers do every day of the week by taking care of someone’s aging Mom or Dad as if they were their own.  

I would like to encourage those of you who have never delivered a meal or worked with seniors to come visit us this month. Do it in honor of your Mom and see the joy you bring,  whether through delivering a meal, taking a senior to the grocery store, being a companion, or reading a story at our Elder Day Stay facility. You can share in the rewards we receive daily by helping us Improve the quality of life for our seniors and their caregivers.

Happy Mother’s Day from all of us at Elder Care!

Mark's signature

Mark D. Baldino
Contact me @
baldinom@ecsbigbend.org
(850) 245-5930


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